Experiment ledger

01 · Content calendar workstream

Owner direction · Oct 21, 2026

LinkedIn — Steve + company page: weekly calendar, drafted in Steve's voice, approval-gated (nothing posts without Jonathan's go).

02 · Demand Lab ledger

IES operating snapshot · Sep 15, 2026

Play

IES operating snapshot · Sep 15, 2026

OSHA multi-site wavedecidedTier 2 pipeline

Hypothesis: Companies cited at multiple sites have a portfolio safety problem that belongs with corporate EHS.
Cohort: 49 parents cited at 2+ sites in the 2024–2026 OSHA pull; 16 verified contacts.
Exposure: Pending first sends. Manual-only, 15–20/day; Jonathan reviews recipients and wording before sending.
Evidence: Median signal age 266 days: pitch the multi-site pattern, not a new incident trigger.
Learning: Fresh incident triggers must come from the weekly OSHA monitor, not the backlog.

IES operating snapshot · Sep 15, 2026

OSHA multi-site waveproposedTier 1 learning

Hypothesis: Fresh incident triggers may generate more replies than historical context.
Cohort: All new OSHA citations, weekly pull
Exposure: Not exposed — gated on OSHA key rotation.
Evidence: —
Learning: —

IES operating snapshot · Sep 15, 2026

OEM campaignproposedTier 2 pipeline

Hypothesis: Direct OEM/integrator outreach may open a new attention lane for IES installation expertise.
Cohort: MODEX/PROMAT exhibitors and foreign material-handling manufacturers with US operations.
Exposure: Not exposed — awaiting Steve's approval as motion 2.
Evidence: —
Learning: Message hypothesis: crews, coverage, ISNetworld and Avetta, paired with a short landing page.