Signal registry

01 · OSHA target universe

OSHA target universe · refresh in progress · Oct 21, 2026

1,607

companies · reported target universe

  • Tier 1 · Struck-by (SIR)

    630

  • Tier 2 · Citations 1910.178

    926

  • Tier 3 · Handling 1910.176

    51

TX 151OH 118FL 113IL 104

Ranked by citation paragraph — injury + safe-operation first, training-only second band.

02 · New safety directors

Web/news scan · Oct 21, 2026

Verified hires

Verified hire · announced Jun 22, 2026

Bob McAdoo

Director of Safety · Hytrol Conveyor

Verified hire · announced Apr 27, 2026

Caleb Little

EHS Director · Birmingham Fastener

Verified hire · announced Jun 22, 2026

Alex DaCosta

Safety & Facilities Director · MES Life Safety

Watchlist · roles posted, hire unconfirmed

  • Baldwin Richardson Foods · First-ever Director of EHS & Sustainability

    Posted Aug 1, 2026 — whoever took it is Tier 1

  • Williams-Sonoma · Supply Chain Director of Safety

    Owns powered-industrial-truck programs, 14.5M sq ft

  • ID Logistics · US Safety Director

  • Danone North America · Director EHS

  • Cart.com · Safety leadership role

  • Grainger · Safety leadership role

03 · Facility moves & incidents

Owner-supplied web/news and social scan · Oct 21, 2026

Web/news · X · FB/IG/Threads · Guardian UWB + camera vision + infrastructure controls · VLM/AMR

Incident triggers — pain now

Verified — DOE report

Brookhaven National Lab (DOE)

NY

Serious pedestrian forklift injury July 1; DOE investigation published Oct 19. The exact struck-by mechanism Guardian prevents.

UK — lower priority (IES sells US)

Mills Limited

UK

Fine reported Oct 18: no pedestrian/vehicle separation, no walkways or exclusion zones; near-miss on CCTV a week before the strike.

UNVERIFIED — X only, no web/news confirmation

Meta data center

Location unconfirmed

An Oct 21 X post claims: “OSHA Probes Forklift Runover Incident at Meta Data Center.”

New & expanding facilities — design-in window open

  • Primo Brands

    Hot Springs, AR

    Opened Oct 21; first factory post-merger; 200,000 sq ft, warehouse + logistics + high-speed lines.

  • Wagner Logistics

    Liberty, MO

    Oct 14: 830,000+ sq ft, 2 warehouses, 79 jobs, 24/7, automated trailer loading.

  • Wonderful Logistics Center

    Shafter, CA

    Oct 15: 3M+ sq ft new; Michelin, RL Cold/Lactalis, Ross Stores expansion, ofi, plus a 1,088,047 sq ft sale to a global tech/e-commerce company — 5+ separate prospects in one park.

  • Wakefern Food Corp

    Keasbey, NJ

    Board hearing Oct 21: 90,629 sq ft refrigerated DC addition + dock expansion + internal traffic circulation redesign.

    Redesign = direct Traffic Safety Assessment hook

  • Nucor Towers

    Crawfordsville, IN + Trinity, AL

    +120,000 sq ft automated IN; AL expansion announced Oct 21.

  • BAE Systems

    Weld County, CO

    Announced Oct 21: 130,000 sq ft purchased, 200 hires → ~600 at capacity.

  • Uline

    Plainfield, CT

    1.25M sq ft, ~250 jobs, opening November.

  • Coca-Cola Southwest (Arca)

    San Antonio, TX

    Completed: +170,000 sq ft warehouse, +20% capacity.

  • SunOpta / Refresco

    Midlothian, TX

    New line; plant expandable 285k → 400k sq ft.

Tier 2

  • King Technology · St. Peters, MO · 208k sq ft
  • TMG Industrial · Houston, TX · 70k sq ft, dual forklift ramps
  • A. Duie Pyle · Camp Hill, PA · LTL + warehouse
  • Cutter & Buck · Grand Prairie, TX · automated DC opened Oct 9
  • CurTec · SC · groundbreaking
  • Cirrus Aircraft · Duluth, MN · 60k sq ft, Oct 15
  • Lumber Liquidators · Lawrenceburg, TN · opened Oct 13
  • RESCO · Dilworth, MN · new warehouse

Recommended first moves

Primo Brands, Wakefern, and Wagner Logistics get the 1-day Traffic Safety Assessment pitch while traffic flow is still being designed.

Awaiting go — nothing sent

04 · Search & site

GA4 / Search Console · freshness shown in LEARN; SEO snapshot Oct 21, 2026

05 · Calls

CallRail · live pull Oct 21, 2026

COMMAND · conversion summary →

Call-level detail remains in CallRail.

06 · Staged candidate inventory · existing signal families

Staged IES HubSpot package · Sep 30, 2026 · OSHA latest actual issuance Aug 27, 2026. Not imported, not qualified, not a live HubSpot connection.

TAM · proxy

23,848

US private NAICS 493 warehousing/storage establishments · Q1 2026 (preliminary)

SAM / signal targets (candidates)

1,092

unique company-name groups with ≥1 signal

Signal candidates · people

256

unique people

Inventory

1,093

name groups, including 1 no-signal historical group

Targets by signal · net-new candidates

SignalCompaniesPeopleNote
OSHA PIT / material handling8806

Citation record; latest issuance Aug 27, fresh pull pending

New safety hire149177

Estimated start from rounded tenure

Safety promotion / new in role3941

Estimated start from rounded tenure

Active safety hiring10

Live posting not rechecked

Research / unconfirmed4032

Not confirmed as a current signal

Historical unmatched (no dated OSHA, blank signals)1——

Active hiring comparison · Sep 28 · outside net-new

Accounts compared

4

By status

  • Channel1
  • Customer1
  • Fit / customer unresolved1
  • Net-new1

In this staging's hiring bucket

1

Live postings not rechecked.

Candidate inventory · totals

Companies

1,093

People

256

Companies by signal

  • OSHA PIT / material handling880
  • New safety hire149
  • Safety promotion / new in role39
  • Active safety hiring1
  • Research / unconfirmed40

People by signal

  • OSHA PIT / material handling6
  • New safety hire177
  • Safety promotion / new in role41
  • Active safety hiring0
  • Research / unconfirmed32